I’m really looking forward to attending your conference because like you, I believe we need to maintain (re-gain?) this country’s manufacturing might if we’re to remain a world power and maintain our standard of living. I really am worried about what our children will do and have when they grow up.

I got to thinking about your conference though and I have a real concern. The wrong people are going to attend. Yes, you read that right. I’d be willing to guarantee that 100% of the people signed up for the conference absolutely agree with you, John Shook and all of the other fine presenters. So you run the risk of preaching to the choir. That’s not going to change much.

My hope in attending is that I can pick up some new ways to convince folks who have embraced outsourcing to low wage countries as their main means of productivity improvements that there is indeed another way, but not much I’ve done in the past has helped. Outsourcing apparently is a pretty strong drug and the habit is tough to kick.

So my question to you is simple. What can we do to get “the right people” to attend your conference?